About Us
A team that knows the dealership business because we built it from the inside.
ALAS was born inside a John Deere dealership. We're not a tech company trying to understand agro: we're agro people who built the technology that was missing.
Who's behind ALAS
ALAS was born inside a John Deere dealership. We're not a tech company trying to understand agro: we're agro people who built the technology that was missing, drawing on our expertise in digital solutions.
Our team lived the problem firsthand: branches with mismatched processes, data in spreadsheets, blind adoption, clients with no digital channel. We first built the system that solved that for one dealership. Then we evolved it into a platform that adapts to any network.
Three stops, one path
From an internal need to a platform for the whole network.
The problem
Every branch of the dealership had its own process. Standardizing the operation was impossible: manual spreadsheets and data with no owner.
The internal solution
We built a single place to operate: data, assistance and automated reports. What today powers every connected machine and integrated source.
ALAS for everyone
We turned it into a platform that adapts to any John Deere dealership. The same infrastructure, the same intelligence, the same standard of service.
The team
Manuel Lovera
Sales
Guillermo Biset
Technology
Iñigo Landeta
Operations
Darío García
Product
Pablo Martínez
Backend
Julián Fried
Data & Infra
Rocío Arias
Mobile
Analía Gigena
Design
Vision
The digital operations platform for John Deere dealerships in Latin America.
Our vision is that every official John Deere dealership in the region has access to world-class digital infrastructure, without needing to invest in their own tech teams, without months of development, without risk.
ALAS turns the digital gap between the most advanced dealerships and those just getting started into an opportunity: the first ones share the infrastructure, everyone raises the service standard, and the John Deere ecosystem grows stronger as a network.