Your whole dealership, one question away.
Alas brings your John Deere dealership's fleet, sales, parts, service and data together in one platform, with AI that understands the business and respects every user's permissions.

Every dealership has the data. Almost none of them are using it.
The information is scattered across spreadsheets, Office 365, Operations Center, the ERP, the CRM, WhatsApp groups and each sales rep's memory. To answer a simple question, someone has to pull it all together by hand.
One platform. Every area of the dealership.
- Artificial Intelligence
- Mobile apps
- Messaging and events
- Permissions
Your customers' fleet in one dashboard.
Auto Maintain, Harvest Smart and Active Yield adoption against target, by branch and by model, with alerts and usage reports.
Explore Fleet OperationsQuotes that keep working.
Shared with a link, they tell you when they're opened and ask for approval when a sales rep goes outside their margin.
Explore SalesThe right part, where it's needed.
Stock in your warehouses and your customers', tracked orders and parts suggested from every alert.
Explore PartsBefore the machine stops.
Every alert explained in plain language, prioritized and connected to the technician, the part and the farmer.
Explore Service & AftersalesYour own Data Lake.
Sales, collections, aftersales and integrated solutions in ready-made dashboards by area, with the source of every number in view.
Explore Data LakeStart with what you need.
Verticals are enabled per dealership. Start with fleet or sales and add the rest when your team is ready.
Let's talk about your dealershipAsk the way you'd ask your best analyst.
The Alas Assistant looks up customers, machines, quotes, parts, alerts and harvest data in real time, builds charts and suggests your next step. It's on the web, in the app and in Claude.
3,240 ha harvested, 68% of the area, with 4 combines running. Active Yield is on every machine; Harvest Smart is on just one.
23 quotes for USD 4.8M, up 18% from the week before. Combines account for more than half of the total.
5 clients have previous-generation combines with heavy use last season.
7 quotes were viewed more than once. One was opened 6 times in 2 days and has a comment from the client.
It sees what you see.
It uses your permissions, nothing more. A sales rep sees their customers; the manager sees the whole dealership.
Security & permissionsIt suggests, you decide.
It drafts messages and actions; nothing runs without your approval.
Also in Claude.
Connect Alas to Claude with your own user and query your data from the assistant you already use.
Connect Alas to ClaudeQuotes that look great and tell you what happens after you send them.
The customer gets a link with photos, specs and terms, and opens it on their phone. You see when they opened it, how many times and what they commented. If they come back to it, the sales rep knows.
- View tracking and reading time
- Customer comments and version history
- Manager approval when the margin goes outside your settings
The dealer runs better. The farmer has their fleet and their dealer on their phone.
Every area, one platform.
- One dashboard for your customers' fleet
- Proactive alerts with an explanation and suggested parts
- Quotes with view tracking and margin approval
- Real-time parts stock, yours and your customers'
- Dashboards by area on your own Data Lake
- An assistant that answers with your data and your permissions
Their fleet and their dealer, in their pocket.
- Efficiency and field work by machine, from the phone
- Anonymous benchmarks from the area
- Predictive alerts coordinated with the dealer
- A direct line to the dealer
- Daily and season reports
- Parts orders and service requests from the app
- “Ask Alas” by voice
In-house fleets the size of a dealership.
- Fleet monitoring and technology adoption
- Alerts and maintenance
- Parts and supplies in your own warehouses
- A Data Lake integrated with your ERP
- The Assistant and the Claude connector for management
From connection to first results: weeks, not months.
Connect
Operations Center, JDLink, your ERP and your CRM, with guided setup.
Centralize
Customers, machines, branches and teams in one place, with each area's permissions.
Activate
We enable the verticals and the Assistant, and train your team.
Grow
More data, better recommendations. Add areas when you need them.

Born inside a John Deere dealership.
Alas grew out of the day-to-day operation of an authorized dealer in Argentina. Every feature was proven during a real season, with real sales reps, technicians and farmers, before it reached another customer.
Meet the team