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AI-native software for John Deere dealerships

Your whole dealership, one question away.

Alas brings your John Deere dealership's fleet, sales, parts, service and data together in one platform, with AI that understands the business and respects every user's permissions.

Technology IndicatorsAll branches · 2026
Auto Maintain46%TARGET: 70%162 machines
Harvest Smart21%TARGET: 70%188 machines
Auto reel speed44%TARGET: 80%496 machines
Active terrain adjustment52%TARGET: 90%181 machines
AutoTrac61%TARGET: 75%1,104 machines
Automatic turns14%TARGET: 30%612 machines
Active Yield74%TARGET: 70%228 machines
Ground speed (S7)49%TARGET: 80%36 machines
Harvest settings (S7)86%TARGET: 80%36 machines
Terrain settings (S7)94%TARGET: 90%37 machines
Alas AssistantAgro del Litoral · Connected
⌘J
Sees only what your user can see in Alas.
The problem we solve

Every dealership has the data. Almost none of them are using it.

The information is scattered across spreadsheets, Office 365, Operations Center, the ERP, the CRM, WhatsApp groups and each sales rep's memory. To answer a simple question, someone has to pull it all together by hand.

Today
With Alas
Manual downloads and spreadsheets
→
Data that updates itself
PDF quotes nobody knows were opened
→
Quotes that tell you when and how many times they were viewed
Adoption targets with no visibility
→
Adoption measured by customer and branch
Reactive aftersales
→
Fleet alerts with an explanation and suggested parts
Customer contact scattered across WhatsApp
→
One traceable channel between dealer and farmer
Reports someone builds by hand
→
You ask, and the answer comes with a chart
The platform

One platform. Every area of the dealership.

See the full platform
01 · FLEET OPERATIONS

Your customers' fleet in one dashboard.

Auto Maintain, Harvest Smart and Active Yield adoption against target, by branch and by model, with alerts and usage reports.

Explore Fleet Operations
02 · SALES

Quotes that keep working.

Shared with a link, they tell you when they're opened and ask for approval when a sales rep goes outside their margin.

Explore Sales
03 · PARTS

The right part, where it's needed.

Stock in your warehouses and your customers', tracked orders and parts suggested from every alert.

Explore Parts
04 · SERVICE & AFTERSALES

Before the machine stops.

Every alert explained in plain language, prioritized and connected to the technician, the part and the farmer.

Explore Service & Aftersales
05 · DATA LAKE

Your own Data Lake.

Sales, collections, aftersales and integrated solutions in ready-made dashboards by area, with the source of every number in view.

Explore Data Lake
HOW IT'S SOLD

Start with what you need.

Verticals are enabled per dealership. Start with fleet or sales and add the rest when your team is ready.

Let's talk about your dealership
Artificial Intelligence

Ask the way you'd ask your best analyst.

The Alas Assistant looks up customers, machines, quotes, parts, alerts and harvest data in real time, builds charts and suggests your next step. It's on the web, in the app and in Claude.

How is Agropecuaria Los Talas's season going, and how much technology are their machines using?
Search clients
Harvest progress
Technology adoption

3,240 ha harvested, 68% of the area, with 4 combines running. Active Yield is on every machine; Harvest Smart is on just one.

Harvest progress3,240 / 4,765 ha
Technology adoption
Auto Maintain
75%
Harvest Smart
25%
Active Yield
100%
Set up a visit to turn on Harvest Smart on both S770s.
How much did we quote last week, and what kind of machines are being quoted?
Quote summary
Quote trend

23 quotes for USD 4.8M, up 18% from the week before. Combines account for more than half of the total.

Quotes
23
Amount
USD 4.8M
vs. prior week
+18%
Combines
9 · 2.9M
Tractors
8 · 1.1M
Sprayers
4 · 0.6M
Planters
2 · 0.2M
Which clients have previous-generation combines that would benefit from an S7?
List machines
Machine usage
Fleet summary

5 clients have previous-generation combines with heavy use last season.

Build S7 quotes for the 3 with the most use.
Which of those quotes were viewed more than once?
Quote pipeline
Quote detail

7 quotes were viewed more than once. One was opened 6 times in 2 days and has a comment from the client.

Message Martín (sales rep, Norte branch).

It sees what you see.

It uses your permissions, nothing more. A sales rep sees their customers; the manager sees the whole dealership.

Security & permissions

It suggests, you decide.

It drafts messages and actions; nothing runs without your approval.

Also in Claude.

Connect Alas to Claude with your own user and query your data from the assistant you already use.

Connect Alas to Claude
Sales

Quotes that look great and tell you what happens after you send them.

The customer gets a link with photos, specs and terms, and opens it on their phone. You see when they opened it, how many times and what they commented. If they come back to it, the sales rep knows.

  • View tracking and reading time
  • Customer comments and version history
  • Manager approval when the margin goes outside your settings
Explore Sales
9:41
Quote P-2318 · v3S7 700 Combine
For
Estancia La Cautiva
Valid until Oct 24
EngineJD14X · 530 hp
Grain tank14,100 L
Header40 ft draper
TechnologyHarvest Smart
UnitUSD 612,400
Trade-in · S690 2016− USD 168,000
Discount− USD 18,300
TotalUSD 426,100
Comment or ask
Tracking · P-2318Martín Acosta · Norte
Views6
Reading time11 min
Versionv3
Client comment
“Can we pay in two installments, the second one at harvest?”
View 6 · phone · 4 min on payment terms
View 5 · phone · looked at the trade-in again
Version 3 sent · discount adjusted, approved by management
Views 2 to 4 · web and phone
Both sides of the counter

The dealer runs better. The farmer has their fleet and their dealer on their phone.

For the dealer

Every area, one platform.

  • One dashboard for your customers' fleet
  • Proactive alerts with an explanation and suggested parts
  • Quotes with view tracking and margin approval
  • Real-time parts stock, yours and your customers'
  • Dashboards by area on your own Data Lake
  • An assistant that answers with your data and your permissions
For dealerships
For the farmer

Their fleet and their dealer, in their pocket.

  • Efficiency and field work by machine, from the phone
  • Anonymous benchmarks from the area
  • Predictive alerts coordinated with the dealer
  • A direct line to the dealer
  • Daily and season reports
  • Parts orders and service requests from the app
  • “Ask Alas” by voice
For farmers
For large farming operations

In-house fleets the size of a dealership.

  • Fleet monitoring and technology adoption
  • Alerts and maintenance
  • Parts and supplies in your own warehouses
  • A Data Lake integrated with your ERP
  • The Assistant and the Claude connector for management
For large operations
How we get started

From connection to first results: weeks, not months.

01

Connect

Operations Center, JDLink, your ERP and your CRM, with guided setup.

02

Centralize

Customers, machines, branches and teams in one place, with each area's permissions.

03

Activate

We enable the verticals and the Assistant, and train your team.

04

Grow

More data, better recommendations. Add areas when you need them.

Tractor working a field
Origin

Born inside a John Deere dealership.

Alas grew out of the day-to-day operation of an authorized dealer in Argentina. Every feature was proven during a real season, with real sales reps, technicians and farmers, before it reached another customer.

Meet the team

Your dealership deserves to fly with data.

Book a demoor write to us at contact@alasagro.com